SkyGolf Privacy Policy

Effective: May 23, 2018


Since 1998, SkyGolf has been dedicated to helping golfers improve their game by offering innovative technologies enabling them to play better golf through better information.  Our mission is to grow the game and help golfers play better, smarter, faster and have more fun. That mission covers all of our products and services, and extends to our online community, our websites, mobile applications, and connected products and services (which together we call the "Services").

This Privacy Policy is meant to help you understand what information SkyGolf, SkyHawke Technologies, LLC, SkyHawke Technologies, UK, Ltd., their affiliates, and their global brands (which together we call “SkyGolf” Policy) collect, why we collect it and what we do with it. This policy applies to all of SkyGolf’s Services, which include the Services of SkyCaddie, SkyGolf 360, SkyPro, the SkyGolf Store, and SkyTrak.  We encourage you to read this Privacy Policy as well as our other Terms and Conditions (which we call our "Terms").

SkyGolf, and all associated Services and systems, including registration, is housed on servers in the United States. If you are located outside of the United States, please be aware that information we collect (including cookies and device data) will be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws and principles, including your data subject rights, may not offer the same level of protection as those in the country/region where you reside or are a citizen. By using our Services and providing information to us, you consent to the transfer to and processing of the information in the United States and, unless otherwise stated in this Privacy Policy, we use this consent as the legal ground for that data transfer.

Please read this Privacy Policy carefully, as your access to and use of the Services signifies that you have read, understand and agree to all terms within this Privacy Policy. If you do not agree with any part of this Privacy Policy or our Terms of Conditions or End User License Agreements, please do not access or continue to use any of the Services or otherwise submit your Personal Data. Without your consent to SkyGolf’s use of your Personal Data, SkyGolf is unable to provide to you many, and maybe all, of our Services.
Note to Residents of the European Union: In order to comply with the requirements of the European General Data Protection Regulation (“GDPR”) for our European consumers and users, this Privacy Policy is supplemented by the European Economic Area Addition (“EEA” Addition), which forms a part of this Privacy Policy.  This Privacy Policy, together with the EEA Addition, outline the legal basis on which we process your Personal Data and provide other information required by the GDPR.

Who We Are

We are SkyHawke Technologies, LLC (which most people know by our tradename SkyGolf), as well as our family of affiliated companies, which includes SkyHawke Technologies, UK, Ltd., (which together we call "SkyGolf," "we," "us," or "our). In addition to our branded products, like SkyCaddie, SkyPro and SkyTrak, we provide Internet and mobile app-based services including, for example, the apps listed below (which we call the "Mobile Apps"):

  • SkyGolf 360 App
  • SkyCaddie Mobile Golf GPS App
  • SkyPro Swing Trainer App
  • SkyTrak App

Information about Your Personal Data

This Privacy Policy relates to data about you, your devices, and your interaction with our Services.

"Personal Data" is information that can be used to identify you, directly or indirectly, alone or together with other information. This includes things such as your full name, email address, phone number, precise location, device IDs, certain cookie and network identifiers, and data about where and when you play golf.

SkyGolf collects, uses, discloses and processes Personal Data as outlined in this Privacy Policy, including to operate and improve the Services and our business; for advertising and marketing; and to provide you with innovative golf improvement services, as we further describe in this Privacy Policy.

We may create de-identified or anonymous data from Personal Data by excluding data components (such as your name, email address, or linkable tracking ID) that makes the data personally identifiable to you, through obfuscation, or through other means. Our use of anonymized and de-identified data is not subject to this Privacy Policy.

How We Collect Personal Data

We collect your Personal Data in a number of ways, including:

1.   When you register for an account or interact with our Services.

We collect Personal Data when you use or interact with our Services, including when you setup an account with us, browse our products online, make purchases from us (including processing of payment), register, update or transfer connected products like a SkyCaddie, SkyPro or SkyTrak, upload scores and golf performance data, download course maps, and when you interact in our social community, SkyGolf 360, including when you communicate with others, or post, upload or store content (such as golf scores, golf performance data, golf equipment preferences, photos, and golf playing experiences). This Personal Data may include name, address, phone number, username and password, email address, IP address, month and year of birth, gender, security questions, golf handicap, payment information and Location Data. "Location Data" means either approximate location, including the location on a golf course at which you are either presently playing or have played in the past.

2.   When you upload scores, golf performance data and other content, like photos.

We collect your golf scores and golf performance data that you upload, such as your golf scores, golf performance data and photos

3.   When you use or interact with a wearable or other connected device, like the SkyCaddie, SkyPro or SkyTrak.

When you use a wearable or connected device or product, we may also collect certain information about the device or product such as electronic serial number (ESN), Bluetooth or other similar IP address, or other device or purchase related information.  

4.   When you use a connected device, like SkyCaddie, to play golf.

We may collect precise Location Data as part of the functionality of our Services, such as to provide precise GPS Location Data in connection with your playing a round of golf and to collect and store your golf round data, such as scores, shot locations and other golf performance data. This Location Data must necessarily track you as you play golf as part of the functionality of the Services.  We may collect precise Location Data either in real time through use of a SkyCaddie mobile app or when you upload your scores and round data, such as through SkyGolf 360.

5.   When you communicate with us.

We collect Personal Data when you communicate with us, including your name, address, phone number, product ESN, and other similar information necessary to provide the assistance for which you communicated with us.

6.   When you engage with our online communities or advertising.

We may collect your Personal Data when you engage with our online communities, like SkyGolf 360. This includes when you click on advertisements, interact with our social media pages, submit content, leave reviews, or otherwise enter information into comment fields, blogs, message boards, events, and other community forums sponsored by or affiliated with SkyGolf. This includes when you upload your golf scores, round data and other golf performance data. Please note that our community forums are public, so we recommend that you exercise care in deciding what information and content you wish to disclose.

7.   When you access third party products and services.

We may allow you to register and pay for third-party products and services or otherwise interact with another website, mobile application, or Internet location (which together we call "Third Party Sites") through our Services, and we may collect Personal Data that you share with Third Party Sites through our Services.

8.   When you connect with us through social media.

We may now, or in the future, enable you to log into, or sign on to the Services through various social media or social networking services, such as Facebook, WeChat, or Twitter (which together we call "Social Networking Service" or "SNS). When you connect using your SNS accounts, we may collect Personal Data that you have provided to that SNS. For example, when you log in with your Facebook credentials, we may collect Personal Data from your Facebook profile that is permitted under Facebook's Terms of Use - such as your email address, profile picture, and friend list. We use this data to provide, enhance, and personalize the Services (e.g., to help connect you with or suggest friends within our Services). If you do not want to provide us with this data, you need to adjust the privacy settings on your SNS account.

9.   When we collect data from third parties or publicly-available sources.

We may obtain certain data about you from third party sources to help us provide and improve the Services and for marketing and advertising. We may combine your Personal Data with data we obtain from our Services, other users, or third parties to enhance your experience and improve the Services, such as providing you with a single point of sign on for our Services and/or building an account dashboard letting you understand how to access and control all the Services you use from a single page.

10. When we leverage and/or collect cookies, device IDs, Location Data from the environment, and other tracking technologies.

We may collect certain Personal Data using cookies and other technologies such as web beacons, device IDs, advertising IDs, geolocation, HTML5 local storage, Flash cookies, and IP addresses. We specifically use browser cookies for different purposes, including cookies that are strictly necessary for functionality and cookies that are used for personalization, performance/analytics, and advertising.

11. When we aggregate or centralize data.

We may aggregate and centralize Personal Data for purposes of analytics, innovation, and to provide enhanced services to our customers and end-users, as well as to provide useful or interesting information to our SkyGolf members, such as the total number of shots all our members have scored.

12. When we link you to friends across platforms.

Some of our Services consist of social sharing and communication with others. We use your Personal Data to enable sharing as described in the Service, including to enable you to find and link to friends.

13. When we comply with legal obligations or investigations.

How We Use This Information

SkyGolf is able to deliver, personalize, and improve our Services by combining and using the information we have about you (including information we receive on and off our Services) to deliver the most comprehensive game improvement service in golf and to understand how you use and interact with our Services and the people or things you’re connected to and interested in. The Services provided by SkyGolf necessarily involves collecting, analyzing and storing Personal Data, including, most prominently, data about your golf game, golf rounds, and golfing experiences, including when and where you play golf. SkyGolf is primarily in the business of providing precise GPS-derived geolocation data to you, capturing your rounds of golf with unmatched accuracy. Without using the Personal Data we collect, SkyGolf is unable to provide most, if not all, of the Services to you.  In addition to the foregoing, we also may use the information we have about you for the following purposes:

  • To create your account, enable your activity within our Services, and to provide the Services generally, including to develop, enhance, and improve our Services and your experience.
  • To use Data collected by connected devices, like the SkyCaddie, SkyPro and SkyTrak, to provide the Services, including storage of your scores and analysis of your golf performance for your future use and retrieval.
  • To maintain your account, principally (i) to remain qualified for access to Services, such as SkyGolf professionally mapped golf course maps as well as third party provided services like SkyTrak-enabled golf courses, (ii) to remain qualified for access to product updates, like device software and golf course map updates, and (iii) to determine eligibility for SkyGolf membership Services and product warranties.
  • To maintain security of connected devices, like the SkyCaddie and SkyTrak, enable device transfer, and maintenance of a “white list” of authorized devices.
  • To initiate, fulfill and complete product and Service purchases, including processing payments through SkyGolf’s merchant banks and other third party payment processing centers.
  • To tailor features, products, advertising, and Services to your interests, your SkyGolf devices, and your SkyGolf membership Plan status.
  • To respond to your requests for technical support, online Services, product information or to any other communication you initiate, and to address your requests, inquiries, and complaints.
  • To communicate with you about SkyGolf products or Services you have purchased or used, including notifying you of product updates, technical issues and new or additional SkyGolf member benefits.
  • To provide you with promotional messages and personalized advertising, notify you of other products and Services, notify you of contests, challenges, sweepstakes, and other promotions ("Promotions"), notify you of Services we think may be of interest to you, and, for other market